Episode Overview

In episode 89 of Your Leadership Legacy, Tina Paulus-Krause sits down with Amy Pierquet, a web and graphic designer with a profound journey of personal and professional transformation. Amy shares her evolution from struggling business owner to a confident entrepreneur, highlighting the pivotal moments and realizations that propelled her growth. This episode delves into the importance of self-awareness, confronting limiting beliefs, and the transformative power of seeking and accepting help. Amy’s story is a testament to the impact of personal development on leadership and business success, offering listeners valuable insights into navigating their paths to fulfillment and achievement.

About Amy Pierquet

Who kicks down obstacles and sends your business sailing into the success of your dreams? That’s Amy Pierquet, the owner of Waterfront Graphic & Design. She rocks. Who is Amy? A black belt in karate, women’s self-defense instructor, powerful leader, and professional commercial artist of over 25 years. She is passionate about plugging businesses into the amp and helping leaders rock to the top charts.

Amy masters both website design, print design, SEO, and customer service. She’ll take all the worry and stress off your mind, while your website results make all the noise. The awards rack up and she’ll insist it’s not about that. It’s about you. Whether you’ve just gotten your LLC or you’ve been in business for many years, she’ll listen to your needs, survey the situation, crank up the tunes and take your business success for a breath-taking power ride. You’ll love the view. In her experience, when she helps your business grow, you help others. With Amy, you Start a ripple and watch it grow.

Want to experience the ripple? Schedule your FREE 30 minute consultation! She will hold your hand and fearlessly take your business on its next successful journey.

Topics Covered

  • Amy’s journey from starting her business 23 years ago to her transformative growth in the last five years.
  • The role of limiting beliefs and trauma in shaping professional challenges and personal hurdles.
  • The significance of self-reflection and acknowledging oneself as the common denominator in recurring issues.
  • Amy’s experience with Reiki healing and its role in her “Dark Night of the Soul.”
  • The importance of coaching and external support in overcoming personal barriers and fostering growth.
  • The concept of being an empathic person and how spirituality and energy work contributed to Amy’s transformation.
  • How confronting and healing from limiting beliefs can lead to significant improvements in business and personal life.

Action Items

  • Reflect on your own limiting beliefs and consider how they may be impacting your professional and personal life.
  • Seek support or coaching to help navigate and heal from personal traumas or limiting beliefs.
  • Embrace the concept of continuous personal development and transformation as a lifelong journey.

Key Moments in the Conversation

“Once you start looking at that and you start diving into that and healing that because typically that is a limiting belief or something that you’re holding on to — I’m not good enough, I can’t, I won’t, whatever — all these little thoughts that are ringing around in your head are what’s holding you back.” – Amy Pierquet

“The common denominator is me.” – Amy Pierquet, on realizing personal responsibility in facing business challenges.

“You have to work through that and erase that out of that subconscious mind that you are not good enough or you’re ugly or you’re whatever other thing that you’re holding onto.” – Amy Pierquet, on overcoming deep-seated limiting beliefs.

“It’s not a trauma but it’s trauma to you because you believe it.” – Amy Pierquet, discussing the impact of seemingly minor negative experiences.

“I had to go back into childhood and realize where that came from.” – Amy Pierquet, on tracing the roots of her limiting beliefs to foster healing and growth.

“If your coach isn’t challenging you, then they’re not doing their job.” – Amy Pierquet, emphasizing the importance of being pushed out of one’s comfort zone for true transformation.

“Doing little tiny things for people can make a huge difference and it makes a huge impact on other people.” – Amy Pierquet, on the power of small acts of kindness and support in business and personal relationships.

Prefer to read? Click to open the transcript.
Tina: Welcome to the Your Leadership Legacy Podcast. My name is Tina Paulus-Krause and I’m so excited to bring you this next podcast dedicated to you high performers out there who want to reinvent yourself, reinvent your business, maybe your career, all of it. This podcast is all about being dedicated to transformation and being the best possible leader of yourself and others that you can be in order to create a legacy that lives on.

Welcome to Your Leadership Legacy. My name is Tina Paulus-Krause. I am the founder and CEO of True You Teams. And here we go.

Hi everyone. Welcome to Your Leadership Legacy. My name is Tina Paulus-Krause and I’m super excited today because I have one of my dearest friends on, Amy Pierquet. Amy is powerful. Amy is a web designer, a graphic designer as you can see — Waterfront Graphic Design. And she’s been a major part of my path as I’ve built my business. We’ve kind of grown up in business together. So I want to welcome you, Amy, to the show today.

Amy: Well, I am so absolutely honored to be here and honored to be your friend.

Tina: Yes exactly. Here’s the thing, I know all about your journey. I know you do the website design but you have this other superpower that you’ve kind of grown into. So I’d love for you to just talk about your journey. Where did you start and what was going on? I know you have some amazing shifts that have happened over the last couple of months so I want you to talk about those too for sure.

Amy: Okay. I did start my business about 23 years ago, almost 23 years ago. I look back 23 years ago and I don’t recognize that person at all. I have changed, grown, and evolved so much. But to be honest, it’s really only happened in the last five years.

Tina: I’ve seen that and I’ve witnessed that. I feel like we’ve kind of done that together, right? We’ve grown up in that together so it’s awesome.

Amy: Yeah. It’s almost like we went through this all together and helped each other through it.

Tina: And then we threw COVID in there. Don’t forget about throwing COVID in there.

Amy: Yeah right. So I knew I didn’t know everything about business and I just didn’t know where to get the information or how to grow. Or how do I become this business owner that I wanted to be? So I kept going to all of these coaches and all of these different trainings. And I might have picked up something here or there, or here’s this piece of information and that piece of information. But it never helped.

It never helped, and I kept struggling. For like 15 years, I just struggled. I kept getting clients but they were typically clients that maybe weren’t the right fit. Maybe they didn’t treat you the best. Maybe they didn’t pay on time or pay at all. And they were just disrespectful or whatever. Not all of them but there was a huge percentage of them that kept coming in that way.

And I kept looking outside myself and going, “Well, the answer is out there.” I got tired of pointing the finger and looking elsewhere. All of a sudden, one day I went, “Well, the common denominator is me.” You have to go like, “Dang it, it’s me.”

And of course, that was a really hard pill to swallow to realize that, wait, if I’m the common denominator, that means I attracted all of that to myself. So what does that say about me? Again, a hard pill to swallow.

Tina: Yeah. I hear you. I feel that.

Amy: Once you start looking at that and you start diving into that and healing that because typically that is a limiting belief or something that you’re holding on to — I’m not good enough, I can’t, I won’t, whatever — all these little thoughts that are ringing around in your head are what’s holding you back.

Tina: Yeah.

Amy: Or some kind of trauma. I know trauma is thrown around a lot lately but we all have trauma and trauma can be something like a limiting belief. Someone told you when you were six years old that you were ugly. One time someone told you that.

Tina: It comes all the way into adult life.

Amy: It’s not a trauma but it’s trauma to you because you believe it. And your six-year-old self took it as real. And so you have to work through that and erase that out of that subconscious mind that you are not good enough or you’re ugly or you’re whatever other thing that you’re holding onto. So to get rid of that is working the same way that you would to get rid of trauma and I think that’s why a lot of people call them traumas.

My limiting belief of I’m not good enough or I can’t do this; I had to go back into childhood and realize where that came from. And the “I can’t do this” — I can’t design websites — was really what was holding me back.

Tina: Isn’t that crazy?

Amy: “I’m not good enough.”

Tina: Yeah, the very thing that you were doing is exactly what was holding you back. It’s crazy. So how did you go through that process? How did you realize that and became aware of it?

Amy: Well, when I started pointing the finger at myself and realizing that it was me, I had someone point out to me that, “Maybe you need to go talk to my friend who was a Reiki healer.” And I was like I’m at the point where I’m going to try anything because I’m done with this.

But I’ve always been an empathic person and so a little bit more spiritual. So I was kind of like, “Well, energy, we’re all made of energy. This kind of makes sense. So what’s going on with me?”

Well, the first time I had the Reiki session, the next day I felt horrible. I felt like I was hit by a semi truck is the only way I can describe it. I was physically fine but I was in a lot of pain and I was like, “What is going on?”

Tina: What is happening right now?

Amy: That was the start of what people call Dark Night of the Soul or anything like that. And then it went on for four months. That four months was the most trying time of my life, but also I look back on it as one of the best times of my life.

Tina: Did you have support through that, Amy, or were you doing that on your own?

Amy: Yeah, I worked with that Reiki healer for a while and then my intuition said she was no longer helping me. So, I was like, “Well, what do I do next?” And then of course the universe was like, “Here’s this person for you.” All of a sudden, this lady whose name was Nicole came into my life and we had a call.

We were introduced by a mutual person and so we were just going to connect. She was like, “Hey, you guys both live in Wisconsin. That’s great. You should get to know each other.” Well, she lives on one side of the state and I live right in the middle. It’s like an hour and a half away but we still connected because we were like, “Hey, we’re close.”

I immediately connected with her. She connected with me and she’s like, “I can help you.” And I’m like, “Let’s do it.” And for six months I worked with her and we worked through all of those limiting beliefs and they were really challenging. I cried and I was very vulnerable and everything.

And by the last month, I barely even needed her the last month because I was like, “Well, okay great.” And then guess what? We’re like the best of friends now and we’ve helped each other through so many things.

So yes, getting coaching, getting the help that I needed because you need someone to challenge you.

Tina: Otherwise, you’re in your comfort zone. You’re not getting out of your comfort zone until somebody disrupts it.

Amy: Right. And they challenge you hard. If your coach isn’t challenging you, then they’re not doing their job. And she definitely put me outside of my comfort zone. Some of the questions she asked me I was like, “I don’t know. I don’t want to go there.” And she’s like, “Nope, we’re going there.”

Tina: We get to go there, yeah.

Amy: And then she starts really digging into those beliefs and questioning them, making me think about them. And the more that I thought about them, they were bringing up things that I was trying to hide.

Tina: Yeah. But you got to confront them, right? Confront it, figure it out, and be able to let it go. One of the things that I love about your journey, and you can talk about this because there’s a thing out there: hurt people hurt people, transformed people transform people. And I know what you’ve got cooking up your sleeve that’s coming next. So talk to us a little bit about, transformation is never ending, right?

We talked about this before we hit the record button. It’s not like we went through this transformation and now we arrived. No, it’s an ongoing thing. And I will never go without a coach. I’ll always have a coach in my life. I will always have that intention because there’s always the next level and there’s always growth. How are you taking your transformation today and transforming other people through it?

Amy: Well, that’s kind of a hard question. It’s not like I’m putting myself out there and saying, “I’m a coach, I’m coach, I’m coach. Let me help you.” But when my clients come on board, I can sense a limiting belief.

I can tell a story of a lady, an absolutely amazing wonderful lady that came into my life. The universe brings people that are in alignment or in need. She’s from New York City. Funniest lady, beautiful, talented in so many different ways. She was referred to me to help with her website because she had gone through five website people that just would not help her.

And I sensed in her that she had this limiting belief. So I started digging in a little bit more like my coach has done to me or coaches have done for me. And she’s like, “Well, I think that’s going to be too much. If I put that in the video, that’s going to be too much and I am going to not attract people or it’s going to push people away.” And I said, “Well, what kind of people do you want? The more authentic you are, the more that the right people are going to come to you.”

You are loud, crazy, funny. Obnoxious is not the right word. She’s not obnoxious. Maybe some people would find her that.

Tina: She’s authentic.

Amy: And I said, “You are not obnoxious or too much. They are not your client.” And she goes, “You’re right.” So those are the kind of things that I challenge my clients with. Like if they say I can’t or I won’t or whatever, I start to challenge them, especially if I feel like it’s holding them back.

So I’m still obviously doing website work and graphic design work and everything, but if I see a limiting belief I will challenge my client on that any day of the week.

Tina: Which is incredible because if we think about it, how we do one thing is how we do everything and we put that in the transformation world. And if I’ve gone through five people to get what I want and I’m still not finding what I want, again, it’s that common denominator. Like what’s the common denominator?

And so it stops with you and you’re able to help them from a mindset perspective. Because what’s not working on their website is probably some of the same things that are not working in their life or in their business or in other areas of their life. So I think that’s really incredible that you add that service on. I think it makes a big difference.

Amy: That came naturally. It wasn’t something that I was setting out to do. But now that I’ve started the healing journey because like you said, it’s lifelong, I now automatically do it in my business to help my clients.

Tina: Yeah absolutely. So what’s next for you then?

Amy: Well, the next part of the healing journey fell into my lap in divine timing. In January, I’m going to be doing a ThetaHealing course which is working with, or energies kind of in the brain. And it’s not so much thought as it is energy flow in the brain.

Tina: Everything is energy, right? Everything is energy. So you’re going to take the certification and all the good stuff, which is amazing. I can’t wait to hear more about that. When you mentioned that to me, I was like, “I don’t know what this is. What is this?”

Amy: Now she’s like, I’m going to be Googling that later.

Tina: Or I sign up for Amy’s thing in January. Kind of a thing, right?

Amy: We offer something, yeah.

Tina: That’s a beautiful thing is that there are so many different modes, modalities, or whatever you want to call it of healing out there. I think the biggest thing is when people get burnt out because burnout is a big thing right now; 77% of us are burnt out. And when we’re burnt out it only adds to that limiting belief mindset, right? It’s like I can’t give anymore. We start saying those things to ourselves.

So I love where you’re going with this and I’m really excited about it. But when you think about a business owner that comes to you and is in this space and now you can offer them this new form of healing in addition to everything else, what does that do for the customer? What does that do for your clients?

Amy: A lot of my clients come to me stressed. A lot of them do. A lot of them come to me like, “I’ve already tried five people.” They’re already on the edge.

Tina: I was one of those.

Amy: Yeah. You were like, “I’m so done.” Yeah. They come to me like, “I’ve tried five people. I can’t get them to do it or they say it can’t be done.” And I’m like, “Wait, it can be done.”

Tina: Anything can be done.

Amy: Anything can be done, you’ve got to find a workaround or whatever. I had a lady that had a button on her home page that didn’t work. It was linking to some other website and it was a “Contact Us” button. I was on a Zoom call with her and I was like, “Okay, would you mind that we log in? I do screen share and we login right now and I take a look at it?”

Right then and there within a couple of minutes of me logging on to her website, she watched me do it. I fixed her button and she goes, “I was told that couldn’t be fixed.” And it’s little things like that. Customer service, right? And I gained a lifelong client because I did that one little tiny thing on that Zoom call.

But just taking that extra step and making them feel comfortable and calming them down from the stress level that they’re at when they come to me because they’re at their wit’s end. Like, I’m about to just forget this website thing. And I’m like, “No, you don’t need to do that.”

Tina: I think a big lesson for me and you are part of this, it’s like learning how to call in support. I think that when we’re always looking outside for all the answers, it’s like there’s got to be a different answer, there’s got to be a different answer. And we go, what do I really need right now? I need support. Support is what I need. So how do I get support?

And it’s really comforting to be able to go to you, and in addition to being really great at web design, there’s this mindset and you’re able to calm people down and go, “No, I got you. I got you.”

So I want to honor you for that because I think that’s a really amazing thing that you do that I don’t see a lot of other people doing. So I honor you for that.

So this is Your Leadership Legacy. So if I were to say, Hey, Amy, what legacy are you leaving? What’s the intention?

Amy: For me, a lot of my earlier life was pretty chaotic and stressful. And I always tell people that I think I’m just here to make their life easier; drop the stress. So the legacy is doing a little tiny things for people can make a huge difference and it makes a huge impact on other people. Because fixing that one little button for that client, not a big deal, but the amount of stress that dropped off of her was substantial. She’d been dealing with it for so long.

Tina: And again it’s another limiting belief and it’s one that I had. I’m the one with the leader title. I’m the owner of this business. I’m supposed to have all the answers. I’m supposed to know how to do everything. It’s our programming. Why would I reach out for help? I’m supposed to know that.

And then we’re worried about what people think and all the stupid stuff. That’s why I love that you’re adding this coaching element to the services that you provide because I think it really matters. It gets busy out there. It’s noisy and it’s busy and there’s a lot of distractions. And if in fact 77% of us are burnt out, being able to hold that space and take care of people is really important. So I love what you do. Where can people find you?

Amy: Well, you can just go to my website waterfrontgraphic.com.

Tina: Love it. And you’re all over social media as well. You do an amazing job on LinkedIn with all kinds of value posts and everything else.

All right. I am so grateful that you were here with us today and that you were on. I’ve been meaning forever to have you on. So it’s good to see you here.

Amy: Thank you.

Tina: You bet. All right everyone. That’s it for this episode. We’ll see you next time. Bye.

My name is Tina Paulus-Krause and I thank you so much for tuning in. I hope you enjoyed the show. Check out our programs and events at trueyouteams.com. And until next time, make it an amazing day.